:: Sustainable Exhibition Design Project ::

Thursday, March 18, 2010

Persona

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Persona
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A persona is a "fictional person who represents a major user group for your site." People who are some how connected to the research and will impact by my study.

To focus on 'target group' which are ppl who either (1) see the problem of garbage wastes from exhibition or (2) clients/users who is interested in going green

target market; stakeholders (client of company) who are having upcoming event ...willing to spend more money for eco-friendly wise... "in the bay area"

"sold in a region that has recycling facilities."




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MKTG
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"needs" of target market
competitors(?)



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